8:30 a.m. Registration

9:00 a.m. Keynote

Adobe – Engaged in the Community, Donna Morris, SVP HR and Ann Lewnes, SVP Marketing, Adobe

Description:  Adobe’s Senior Vice President of Marketing, Ann Lewnes and Senior Vice President of Human Resources, Donna Morris, co-present “ Adobe: Engaged in the Community.”  Ann and Donna will talk about the increasing business value of community involvement programs, the role they play in developing Adobe’s reputation as an excellent corporate citizen and how they differentiate Adobe as an employer of choice.

10:00 a.m. Downstairs

Corporate Eco Responsibility:  Sun’s Experience, David Douglas, VP of Eco-Responsibility Sun

Dave Douglas, Sun's VP of Eco Responsibility, will discuss what it means for companies to "go green." He will discuss what makes up an eco responsibility program and how to get started. The talk will include an overview of Sun's program, its positive impact on the environment, and where the program needs to grow in the future.

10:00 a.m. Upstairs
Exercising Influence for CSR, Kim Barnes

Not since the Florentine Renaissance has business had such a powerful role in changing
society.  Together with governments, religious organizations, the media, and NGOs, large
and small commercial organizations will create the future of our climate, environment,
communities, and global relationships.  With so much at stake, these organizations need
seasoned and influential professionals with the knowledge, skills, and courage to help
them make the right choices. Organization development has long defined itself as a
values-based profession with a focus on positive change.  With increased interest in the
value of corporate social responsibility, that role takes on greater importance and,
potentially, greater influence - because OD practitioners are or should be:

• Seen as neutral in regard to the content of ideas being discussed
• Called upon to observe and/or facilitate meeting where CSR is discussed (goals, ideas, or process)
• Skillful in the use of process tools to assist client groups to make their discussions more inclusive and productive
• Alert to group process issues that can stifle open discussion
• Aware of strategic direction in the organization and positioned to raise the issue of how CSR is being implemented in support of that direction
• In a position of trust, with the license to challenge clients’ assumptions and encourage focused action

Influence involves more than just good communication – it means moving others to take action of their own free will. OD practitioners with excellent influence skills will be positioned to encourage CEOs and other senior executives to make key decisions about when, where, and how to take effective CSR action both internally and externally.  In this session, participants will be introduced to a model for exercising influence upward and will have the opportunity to apply it to a key CSR action they would like to encourage senior executives in their own or a client organization to take.

11:00 a.m. Downstairs
Panel:  Investing in CSR.

Panel Moderator:  Tom Foremski, Silicon Valley Watcher. 

Panelists:  Sean Foote, Labrador Ventures (about EF Foundation), Premal Shah, President, www.Kiva.org (Loans that Change Lives) and Adam Werbach, CEO ActNow

Panel Description:  Tom Foremski, a media and interviewing expert with a passion for CSR and Silicon Valley will guide the panel discussion.  Sean Foote, VC Labrador Ventures, will describe his involvement with the Entrepreneurs Foundation.  His work supports early stage companies to do what he describes as a “no brainer” to set up foundations with early stage stock to enable social action in whatever form makes sense for a company.  Premal Shah will inform us about his revolutionary work in micro loans, demonstrating easy ways that small loans can make a large impact in third world countries.  Adam Werbach, CEO of ActNow will speak from the OD implementation side of the panel, sharing insights into employee engagement practices that leverage the idea of the PSP (Personal Sustainability Practice).

11:00 a.m. Upstairs
Corporate Social Responsibility from a Civic Perspective, Marvin Brown, Corporate Integrity

If we were to examine CSR from a civic perspective, what would it look like?  In this session, we will work together to answer this question.  We will first explore how corporations could be integrated into the various social and civic systems to which they belong.  How could automobile companies, for example be integrated into a sustainable transportation system?  Once we have some idea of a corporation’s purpose in such systems, we can then examine the social responsibilities that arise from the relationships among the various agencies in these human systems as well from relationships with the biotic system that sustains them.  From this civic, systemic, and relational approach to CSR, we can get a better idea of what we could and should expect from corporations as well as what they should refrain from doing.

A civic perspective is based on our identity as global citizens and as members of civil society.  Civil society refers to on-going conversations about individual freedom, social solidarity, and environmental responsibility.  These conversations provide the context for developing relationships of economic reciprocity, democratic equality, and natural prosperity (prosperity for all of nature).

Participants will get a chance to examine their organization’s purpose in the system(s) to which it belongs and to gain an understanding of its responsibilities that arise from the relationships in which it exists.

12:00 p.m. Downstairs
Sun:  A few words from Rich Lang, VP HR about Sun and Lunch

1:00 p.m. Downstairs
Meeting of the Minds:  The Business Case for Corporate Responsibility, Christine Arena, Author, the High Purpose Company and Andy Atkins, Director, Client Services, Interaction Associates

It’s a crucial question, one that so intrigued author Christine Arena that she set out to answer it by challenging the conventional wisdom and launching two of the most provocative studies ever conducted on the topic of corporate social responsibility (CSR). Five years of research, thousands of hours of team analysis and hundreds of in-depth interviews with corporate leaders, conscientious consumers, vigilant watchdogs and controversial whistleblowers, get to the heart of the matter.

The crux of her findings, and arguably the definitive business case for CSR, plays out in Arena’s books: The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now (Collins, 2007), a Harvard Business Review Reading List selection, and Cause for Success: 10 Companies that Put Profits Second and Came in First (New World Library, 2004), a Nautilus Award-winner. Both books reframe an ongoing debate and separate winning from losing CSR approaches.

The bottom line? According to Arena, shareholder interests lead, not follow, great CSR strategy. Conversely, when CSR is approached merely as a peripheral form of philanthropy or marketing, then it’s neither authentic nor effective.

This finding contradicts the popular notion that CSR is a cosmetic exercise that companies ought to invest in just to set their brands apart. "Differentiation isn't the top benefit of corporate responsibility," says Arena. "Innovation is. Although many companies still approach CSR as if it were a popularity contest, smarter firms make wise investments in solutions that meet unmet human needs. The point isn’t to be well liked, but to make a real difference."

1:00 p.m. Upstairs

Building Businesses with Passionate People: CSR Experiences with Large Corporations, Start-ups and Developing Countries, Andrew F. Smith, Founder and CEO of ATDynamics, Inc. and Consultant, Natural Capitalism, Inc.

The largest market opportunity of today’s workforce is making society and what we buy, sell, use and do more sustainable.  Rapid resource depletion, population growth and global warming trends demand that the private sector innovate products which do more while using less.  How can CSR initiatives help companies to play leading roles in solving the world biggest problems while delivering bottom line results?  How can CSR attract passionate people who understand the immense market opportunity facing our generation?

Andrew Smith will pull from a diverse range of professional experiences to share insights on the benefits of CSR focused companies.  Andrew spent 7 years as a management consultant with 5 of those years focused on working with companies in developing countries as diverse as Afghanistan, Albania, Bolivia, the Dominican Republic, Macedonia, and Vietnam.  Most recently, he founded the start-up company Advanced Transit Dynamics, Inc. (ATDynamics) which is commercializing fuel-efficiency technology for tractor-trailers.  His presentation will analyze successful CSR initiatives in US corporations, in developing countries, and in a US based start-up venture.

2:00 p.m. Downstairs

Saving the Corporate Soul:  8 Principles for Creating and Preserving Wealth for You and Your Company without Selling Out, David Batstone

David Batstone will begin his talk with the question, "What is it about the modern corporation that makes joining it feel like we're making a bargain with Mephisto for our soul?" And it is through this question that he takes the participant on a tour through the landscape of recent corporate successes and failures while, at the same time, providing tools, strategies and inspiration for the revitalization of corporations and the people in them. Dr. Batstone argues that it is not necessary to sacrifice one’s soul while building corporate and personal success. He uses engaging case studies to outline strategies for corporations putting their structures at the service of the people they employ and serve. This presentation will engage anyone who has ever cared about the activity and the entity toward which they focus perhaps the largest portion of their time

2:00 p.m. Upstairs

Implementing CSR Panel: What do the Gap, Symantec and a USF scholar have in common?  They are all leaders in Social Responsibility focusing their organizations efforts in employee engagement and programs that support the environment, the community and the world.  Join Dinesh Chandra, Founder of Global Citizenship and our panel moderator, to learn from experienced experts in CSR how you can implement programs like the ones they are championing.

Dan Henkle, Senior Vice President, Social Responsibility, Gap Inc.; Cecily Joseph, Director of Corporate Responsibility, Symantec; Dinesh Chandra, Founder, Global Citizenship; Dr. Nick Imparato, Professor of Management and Globalization at USF

3:00 p.m. Downstairs
Networking and CSR Action Steps

Facilitated by:  Contributing Authors from the CSR Guide Book for the HR Professional :  Rossella Derickson and Krista Henley, Directors, www.SBODN.com and Principals, www.Corporate-Wisdom.com; Cindy Campbell and Heather Connors; Almaz Negash; Salvatore Falletta, President and CEO, Leadersphere, Inc., Azure Kraxberger, Ph.D.

Contributing authors from the CSR Guide Book for the HR Professional will facilitate discussion and networking to ensure that conference participants have begun to develop a personal, team, and company plan of action related to CSR for their companies or consulting practices.  This hour will be fun, informative, fast paced and interactive.  Bring lots of business cards and be prepared to move around the room in the spirit of speed networking and action planning.

CSR Guide Book Contributing Authors and Networking Facilitators:

Rossella Derickson and Krista Henley, M.A., LMFT, Salvatore V. Falletta, Ed.D.

4:00 p.m. Keynote Downstairs
Creating the Good Company: Useful Lessons from 40 years of CSR

Keynote: James O’Toole, Research Professor and Director, Center for Effective Organizations, University of Southern California (USC) and Fellow, Aspen Institute

In the talk, Dr. O’Toole will distill the practical learning from four decades of large company experience with corporate social responsibility programs.  He will discuss what works, why, when, and for whom, how to measure success, and the unique role HR professionals have to play.

5:00 p.m. Conference Close